For the VoiceTAP (what’s VoiceTAP?) on Why do BBA / BMS / BMM the experts on call were Moksh Juneja (who currently teaches BBA / BMM / BMS students) and Saurabh Gogna (who teaches students preparing for BBA entrance exams at Alchemy academy).
Listen to VoiceTAP Why BBA / BMS / BMM call by clicking here
In a nutshell
The ‘craze’ for ‘professional’ courses such as BBA / BMS / BMM (henceforth only BBA will be mentioned to make this sound less cumbersome) are a recent phenomenon. Paradoxically, this is because professional courses are in greater demand now!
Students choose to go for BBA because they don’t want to do a plain vanilla B. Com. course. Sticking to the bad ice cream metaphor, you could call BBA (and allied courses such as BMS / BMM) to be a triple sundae. BBA gives you exposure to a wider variety to subjects than a ‘normal’ degree course. This exposure to larger number of topics – apart from making you wiser – also gives you a better idea of what direction you want to take your career towards. And if you are fortunate enough to do your BBA degree from a prestigious institution then you also get a higher salary (on an average) than a ‘normal’ graduate.
You get more individual attention in BBA courses as usually these have small batch sizes. You have to compulsory internships – which is actually a good thing; for you get much needed work experience highly valued by recruiters. While a BBA will not teach you all the tricks that an MBA course does, it will give you a solid grounding in basic corporate affairs including specialized aspects such as public relations, marketing, advertising, etc. Attendance requirements are a bit more rigorous than normal degree colleges but in exchange for that you get a solid academic background which helps you get better jobs after graduation.
To get in to a BBA course you first need to apply to a college on the basis of your Board marks. On the basis of this a shortlist is made for candidates who are eligible to appear for an aptitude test. (Sometimes Board marks are skipped entirely for just the aptitude test or vice versa depending upon the college you’re talking about.) Selected candidates from the aptitude test are called for an interview / group discussion and then the final students who get to join the course are selected. It sounds like a gruelling process but it isn’t as bad as it sounds. It doesn’t matter which stream you took in your +2 in school; even if you’re from a science or arts background as opposed to commerce you still won’t face much problems.
BBA courses in Delhi University are available in College of Business Studies, Deen Dayal Upadhyay, and Keshav Mahavidyalaya. Of these CBS is the most prestigious with many top students opting for this college. Indraprastha University in Delhi also offers BBA courses. Then of course there are private institutes such as Amity, Symbiosis, Bharati Vidyapeeth. Aspirants in Mumbai have other options such as the prestigious NMIMS.
The normal path that most BBA graduates take is to work in some company for a year or two to get work experience, then go in for an MBA. BBA does teach you a lot but to rise higher in the corporate ladder you need the further knowledge given in an MBA course. Your BBA background helps you in landing better work experience jobs.
Or you can prefer to start working with a BBA degree itself. After 3-4 years of work experience, in many fields you’ll be considered at par with an MBA especially if your track record at a company is good. Usually KPO companies hire BBA graduates.
Bottom Line
A BBA degree strengthens your fundamentals for further study or provides you the knowledge to work in not only the commerce field but also in areas related to other corporate affairs such as PR, HR, marketing.
